The Dash Replenishment Service (DRS) is an innovative new hardware/service providing customers un-paralleled convenience. As part of the Alexa Smart Home division, the Dash mission is to develop highly differentiated shopping experiences for 1st- and 3rd-party connected devices. Our goal is to deliver a shopping experience for many everyday items where a customer doesn’t even have to shop at all. As a Product Marketing Manager you will drive sales and engagement for DRS across both devices and the associated consumables products. You will own developing and testing the strategies and tactics to grow and engage customers in this emerging segment of Smart home. You will work across the Amazon Media Group (AMG), broader Smart Home, Devices, and Retail teams to shape the marketing of our DRS offering. You will be responsible for defining our positioning and messaging to customers to help them understand the value propositions, and building the right programs and tests from ideation through
· Bachelors degree in marketing, business or related field · 3+ years of product marketing, marketing or related experience · Experience using customer research, hard data and metrics to back up assumptions, generate credible forecasts, and assess the efficacy of marketing programs· Entrepreneurial spirit / ability to try different things with minimal direction · Experience launching and building consumer-facing brands—preferably in consumer products or e-commerce industries · Attention to detail, excellent organization skills, and ability to manage multiple projects, and comfortable dealing with