Amazon Fashion is a global team that is constantly striving to reinvent and improve the e-commerce experience in an effort to make Amazon the No. 1 online shopping destination for fashion customers. We are looking for entrepreneurial, creative and analytical marketers to join this fast-paced environment. Amazon Fashion is seeking a digital marketing superstar to lead traffic channel strategy and execution for Softlines (Clothing, Shoes, Jewelry, Watches and Luggage). The ideal candidate will identify and implement innovative marketing strategies to increase traffic and topline sales, and drive new customer acquisition, repeat purchase frequency, and trial of our new programs and services such as Prime Wardrobe. Position Summary: The Senior Marketing Manager will own the programmatic approach to developing and executing traffic-driving customer acquisition and engagement activities across multiple channels (Display Ads, SEM, SEO, Social and Video Advertising, and Affiliate Marketing). The
· 7+ years of progressive responsibility, including experience in online marketing, product management, or marketing technology. · Strong understanding of online marketing channels with a focus on paid and free search, social media, and display advertising. · Strong analytical abilities, especially with demonstrated proficiency in marketing and customer metrics. · Strong verbal and written communication skills · Demonstrated ability to coordinate projects across functional teams, including business intelligence, engineering, marketing, design and merchandising teams · Bachelor’s Degree required·