MULTIPLE POSITIONS AVAILABLE: CONDUCT SOPHISTICATED QUANTITATIVE, QUALITATIVE, BUSINESS AND STRATEGIC ANALYSIS THAT DRIVE THE EXECUTION OF BUSINESS DEVELOPMENT AND MARKETING STRATEGIES, PLANS AND PROJECTS INVOLVING DIGITAL CONTENT PRODUCTS THROUGHOUT THE DEVELOPMENT LIFECYCLE, FROM STRATEGIC DEFINITION TO END-OF-LIFE PLANNING FOR ONLINE DISPLAY ADVERTISING PROGRAMS. PERFORM QUANTITATIVE AND QUALITATIVE MARKET RESEARCH AND ANALYZE BUSINESS REQUIREMENTS AND USER BEHAVIOR TO CREATE INNOVATIVE ADVERTISING PROGRAMS THAT LEVERAGES SOPHISTICATED MARKETING TECHNOLOGIES SUCH AS DEMAND-SIDE PLATFORMS, ADVANCED BEHAVIORAL TARGETING AND DYNAMIC CREATIVE GENERATION. DEFINE AND IMPLEMENT MARKETING INITIATIVES AND PROGRAMS TO MEET BUSINESS NEEDS AND FINANCIAL GOALS, AND DEVELOP PRODUCT ROADMAPS. PARTNER WITH TECHNOLOGY TEAMS TO CREATE AND DELIVER AGAINST AGGRESSIVE ROADMAPS. DEVELOP, ANALYZE, AND REFINE ATTRIBUTION MODELS FOR CUSTOMER ACQUISITION CAMPAIGNS. DEFINE SUCCESS CRITERIA, DESIGN STRUCTURED AND
PRIMARY REQUIREMENTS: MASTER'S DEGREE (OR FOREIGN EQUIVALENT) IN BUSINESS ADMINISTRATION, MARKETING, ENGINEERING, ECONOMICS, COMPUTER SCIENCE, STATISTICS, MATHEMATICS, FINANCE OR RELATED QUANTITATIVE FIELD AND 1 YEAR OF EXPERIENCE IN THE JOB OFFERED OR AS A MARKET RESEARCH ANALYST, PRODUCT MANAGER, OR RELATED OCCUPATION. ALTERNATER REQUIREMENTS: BACHELOR'S DEGREE (OR FOREIGN EQUIVALENT) IN BUSINESS ADMINISTRATION, MARKETING, ENGINEERING, ECONOMICS, COMPUTER SCIENCE, STATISTICS, MATHEMATICS, FINANCE OR RELATED QUANTITATIVE FIELD AND 5 YEARS OF EXPERIENCE IN THE JOB OFFERED OR AS A MARKET RESEARCH