Amazon's Echo Marketing Team is looking for a creative, results-driven individual to lead the launch of a new program within the Alexa feature set. This program will require this individual to lead the holistic marketing strategy and implementation plan working across paid, owned and earned marketing channels. This is an opportunity to build and execute plans to attract, engage, and delight Alexa's loyal customers. Success in this role requires seeing the big picture, defining ambitious plans and goals, building programs and processes to scale, and executing daily at the highest level, relying on high judgement and creative spark. You will learn and understand the breadth and depth of Echo's features and skills, and identify why, where, when, and how to engage customers through content, features, integrations, partnerships, and products. You will lead building and executing programs to deliver these and quantify business results with data-driven analyses. You will need to be entrepreneurial
· 4+ years of experience in social media, digital marketing, advertising, program management, and content strategy for a consumer brand · Experience building, executing, and scaling internal cross-functional marketing programs · Experience with data analytics and reporting · Bachelor's degree · Demonstrated success building and managing an industry leading branded digital or social program using owned, earned, and paid tactics. · Consumer e-commerce, retail, and/or start-up experience. · Visual design, photography, copy writing, or other creative or tech skills · Advanced data manipulation and