Amazon Web Services (AWS) is seeking an enthusiastic, self-directed, data-driven Digital Marketing Manager responsible for developing and executing integrated, multi-channel digital marketing campaigns for the US Field Marketing Organization. The Digital Marketing Manager will provide strategic and technical support across a variety of campaigns from major event demand generation, to targeted audience nurture programs and work to champion new, innovative ideas, while working to execute test plans, and iterate based on performance metrics. This person will work closely with multiple stakeholders to strategize, create, build, deliver, and optimize all outbound campaigns including (but not limited to) email, social media, site merchandising, SEO, SEM, paid media, cross-sell, and SMS. The ideal candidate will take an analytical approach to problem solving and have a proven track record in building and executing strategic lead generation and event campaigns to drive new customer acquisition
· Minimum of 3-5 years of experience in a high-tech B2B demand generation/digital marketing role. · Bachelor's degree in Marketing or Business or comparable education/experience. · Proven track record of creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, lead nurture programs, and social media. · Experience building and formatting web pages and email templates. Basic HTML/CSS skills for both email and web. · Hands-on experience building, launching, and reporting on campaigns using Marketo and Salesforce.com. · Knowledge of