Principal Creative Director - Alexa Persona & Brand at Amazon
Principal Creative Director - Alexa Persona & Brand Details
Feb. 14, 2019, 12:22 p.m.
Design
Alexa Customer Experience
Seattle, Washington
work across team Creative Director for
Alexa is the personal voice-first assistant AI present in over 100 million Alexa devices. She is always getting smarter and attaining new skills to become more helpful. Alexa is an authentic and natural AI but has adapted some human characteristics that help her connect better with customers. And as her skills and customers grow, so must her persona to be able to adapt to the many new uses, contexts, locales in which she finds herself. To help, Alexa is looking for a world-class creative director that can shape the vision and work with a myriad of channels to bring her persona to life. As a the Creative Director for Alexa’s Persona, you will drive the development of a new north star for Alexa’s Persona. This is the guide that informs marketing, brand, and on-and-off-device experiences, including contextually specialized scenarios like her interaction with other AIs, to ensure a cohesive and coherent experience for customers. You will work across teams, constructing multi-disciplinary working
· An internet-accessible portfolio of your work. Please provide as part of your resume · 10+ years of relevant professional experience driving creative strategy and execution for a brand, product, service, persona, person or equivalent · At least 5 years of experience working on world-class, consumer facing, digital products · Bachelor’s degree or equivalent· A background in copywriting, scriptwriting, or character development · Demonstrated ability to influence product decisions via brand work · Demonstrated ability to drive customer impact via brand work · Deep understanding of digital and new