Online Product Marketing Manager at Amazon

Online Product Marketing Manager Details

Jan. 17, 2019, 6:03 a.m.
Marketing & PR
Devices Marketing & Product Management
Seattle, Washington
Amazon Echo, Kindle,
Amazon Devices - the team behind the best-selling Amazon Echo, Kindle, Fire tablet, and Fire TV - is currently seeking a smart, highly-motivated, results-oriented Online Product Manager to focus on merchandising for our Device Accessories - products that enrich the experience of our main devices. These include cases and covers for Kindle and Tablet, as well as smart home products that work with Echo family devices. We operate in one of the most diverse businesses at Amazon, empowered to explore new ideas, channels and tools, setting the stage for how we'll do business tomorrow. The successful candidate will have a creative knack for communicating with customers about products that accompany their main device purchase. We look to increase attach rate both at point of sale of the device as well as post-purchase add-ons. These accessories span all of our device categories and are an important part of our device experience. Responsibilities: · Building merchandising campaigns and executing

· Bachelor's degree in an associated discipline · 5+ years of digital marketing or project management experience · Experience creating online merchandising campaigns · Experience with content management systems (CMS) · Experience with HTML and XML · Experience building and executing marketing and traffic generation plans· Proven ability to create customer-facing content that is on-brand, relevant, and tailored to an online audience · Experience analyzing marketing campaigns and traffic patterns to determine if they are meeting business objectives · Experience with customer segmentation, profiling,
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