We are looking for a Small, Medium and Corporate (SMC) Field Marketing Manager who will be responsible for developing and executing the marketing plan to drive acquisition, growth and revenue objectives for Business Applications in the SMC segment. The person will work with the broader US Central Marketing Organization (CMO), Business Groups (BGs), Partners and Sales Leaders to develop and drive the integrated marketing programs to drive leads, pipeline and sales. The SMC Marketing Manager is responsible for orchestrating connected sales and marketing activities for SMC in support of sales outcomes. This role drives the sales connection, providing specific audience insights helping to land Microsoft's global marketing initiatives (including the Global Demand Center (GDC)) and driving maximum impact from the MS Led Tier 1 Events, prioritized third party industry events and local led field marketing events. You will engage with local Dynamics Sales Leaders and sellers to drive visibility
Define and deliver annual marketing plan aligned to scorecard and business objectives, inclusive of increasing Customer Engagements and Customer Contactability. Understand the market, competitive landscape, behaviors of business and technical decision makers, partner community, and analysts as influencers Develop and execute targeted account based marketing programs to meet new customer acquisition, cross sell and revenue objectives. Establish ongoing cadence with Sales and leverage standard reporting to continually improve accuracy, streamline processes, and optimize local performance. Align strategy
Experience: To be successful, the SMC Marketing Manager will use their strong marketing skills and their previous experience working with sales and marketing teams to drive business outcomes. Must have an understanding of account based marketing concepts and possess excellent relationship and stakeholder management skills and be comfortable engaging with senior-level sales, marketing and technical professionals. 5+ years of proven business-to-business marketing and sales experience, preferably in technology marketing, with strong integrated Marketing and marketing operations background. Experience