Relationship Marketing team Relationship Marketing team
The Relationship Marketing team in the Global Demand Center is looking for a Senior Relationship Marketing Manager to build and manage the Office 365 global consumer retention strategy, directly managing customer communications and partnering across customer touch points to ensure consistency and business impact. Retaining our subscribers is critical to the health of our business, a top Microsoft priority, and the person in this role will be in a high-profile position with the ability to drive real business impact. The ideal candidate will have passion in three areas: creating exceptional customer experiences, using data and analytics to inform programs and campaigns, and storytelling to land the value of the subscription for effective communications across renewal, right-sizing, save, and win back. We are looking for an individual with strategic tenacity, technical depth and a natural affinity for data driven marketing. You will have analytical breadth, exceptional communication skills,
Define renewal, right-sizing, and cancel/save customer communication strategy to drive Office 365 consumer subscription renewal, save at point of cancelation, and win-back. Build communications and programs across multiple channels including email, web and dynamic in-product messaging. Test into new channels, which could include tele, paid media, SMS, or others. Optimize the best communication channel across customer types to drive impact and ensure a positive customer experience. Define retention offer strategy including before and after point of renewal. Offer strategy not exclusive to monetary
The successful candidate is passionate about engaging and developing relationships with customers, has technical depth, is data-driven, analytical and creative in approach, is able to formulate broad strategies and execute, and has retention experience in a subscription services business. This candidate will have: At least 3 years hands-on experience in marketing through multiple channels: email, digital store, phone and web channels, preferably with Consumer customers. An obsessive curiosity and focus on the customer experience and a relentless pursuit for customer success, coupled with a love