Are you looking for a Sr. Marketing Manager role where you can flex your innovative marketing ideas to reach new customer segments? Do you have a strong track record of building and scaling long term partnerships, digital channels, and development of new channels to reach a unique customer segment? Join Amazon Prime where you will oversee marketing geared towards Medicaid and EBT cardholders. We are looking for an entrepreneurial, creative and analytical Sr. Marketing Manager who is skilled at building new marketing programs from scratch, and who has a passion for diving deep into frugal approaches to reaching Medicaid and EBT cardholders with Amazon and Primes many benefits which help these segments. As the marketing leader for this program, you will create Prime's partnership marketing strategy for this segment, own channel strategies end-to-end, and own cross-functional relationships with over 15 teams across the company. You will work closely with central marketing teams to ensure execution
· Bachelor’s degree · Experience developing marketing strategies for lower income segments in US · Aptitude to test and learn (and sometimes test and fail) · A background (10+ years) in Digital, Grassroots, Partnership Marketing and Program Development · Excellent relationship building skills and ability to earn trust of multiple groups and teams · Thorough documentation skills and workflow management · Proven negotiation skills, influencing ability, and data-driven channel investments · Strong organizational skills including prioritization, scheduling, time management, and meeting stretch deadlines