Sr. Marketing Manager - Prime Retention Marketing DESCRIPTION Prime continues to simplify members lives and innovative on behalf of its members. Come join our team and help shape one of the most loved and used membership programs in the country. The Prime Marketing team is looking for a dynamic and innovative marketing professional to grow Prime globally. Use your innovative and leading brand building skills to continue to build and grow a brand our members cherish. As a Marketing Manager for the Prime brand, you will work on the forefront of new age marketing– combining traditional mass media story telling with new online, mobile and social strategies, linking online marketing to brand impact and Prime member growth. Key Responsibilities: • Create activation, ongoing retention, and reacquisition mktg plans by member segments. · Guide the execution of these plans across various marketing teams including Prime marketing, content testing, and benefit teams. · Own metrics and segment definition,
· Bachelor's degree · 7+ years marketing management experience in digital mktg, · 7+ years working in a marketing data-driven environment. · Growing a membership business in multiple channels. · MBA · Experience working in a global environment · Mobile experienc 5+ years of experience in acquisition, membership, and/or loyalty marketing experience. · Life stage and segment marketing · Ability to make things happen in a fast-paced, dynamic environment; ability to deal with ambiguity with strong bias for action · Demonstrated ability to understand and discuss technical concepts, schedule tradeoffs