Head of Channel Marketing, Owned & Operated (O&O) at Amazon
Head of Channel Marketing, Owned & Operated (O&O) Details
March 1, 2019, 7:35 a.m.
Marketing & PR
Seattle, Washington
Acquisition Marketing team Twitch Prime is
Amazon is all in on games, and Twitch Prime is one of a series of disruptive new initiatives that highlights our investment and dedication to the industry and its players. Twitch Prime, launched on September 30, 2016, is both the premium version of Twitch and includes a series of new benefit available to all Amazon Prime members geared at making Prime a no-brainer for core gamers. We believe the evolution that began with arcade communities a quarter at a time, growing to the live streams and eSports of today, will continue to a future in which fans are creators, players are celebrities, and games are a global cultural touchstone that cuts across age, gender and nationality. Games have the power to connect communities at a massive scale, and this role will delve into these communities, linking these communities to Amazon’s broader ecosystem through content that is all about the gamers. The Twitch Prime Acquisition Marketing team is looking for a Head of Channel Marketing to create and execute
· 5+ years of digital marketing leadership experience in acquisition membership or retention marketing at scale. · 2+ years working with internal Amazon tools, data systems, and marketing channels. · 2+ years leading international acquisition and engagement for e-commerce · Comfortable establishing and leading a data-driven culture with a live service mentality that continually experiments, measures and iterates. · Proven ability to create breakout marketing strategies and campaigns Experience in subscription,s video games and/or digital entertainment. · Masters in Marketing or Business Administration,