Head of Brand Marketing, Twitch Prime at Amazon

Head of Brand Marketing, Twitch Prime Details

March 1, 2019, 7:35 a.m.
Marketing & PR
Seattle, Washington
Acquisition Marketing team Twitch Prime is
Amazon is all in on games, and Twitch Prime is one of a series of disruptive new initiatives that highlights our investment and dedication to the industry and its players. Twitch Prime, launched on September 30, 2016, is both the premium version of Twitch and includes a series of new benefit available to all Amazon Prime members geared at making Prime a no-brainer for core gamers. We believe the evolution that began with arcade communities a quarter at a time, growing to the live streams and eSports of today, will continue to a future in which fans are creators, players are celebrities, and games are a global cultural touchstone that cuts across age, gender and nationality. Games have the power to connect communities at a massive scale, and this role will delve into these communities, linking these communities to Amazon’s broader ecosystem through content that is all about the gamers. The Head of Brand Marketing is responsible for building in depth understanding about potential consumers

· Bachelors’ degree in Economics, Marketing, Advertising, Statistics or Business. · 5+ years’ consumer product marketing, brand marketing or strategic marketing· Demonstrate extensive experience and proven record in marketing. Managing global marketing projects with multiple stakeholders and show proven expertise in brand planning/strategy, creative development, measurement and execution. · A proven track record of creating and executing successful marketing plans that are engaging and effective. · Demonstrated analytical skills in quantitative and qualitative consumer research methodology and
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