Looking for an opportunity to move fast and make a big impact? Amazon Prime’s members are at the heart of Amazon’s tremendous growth, and at the core of its success are the marketing teams which convert customers to be lifelong Prime members, help them discover new benefits, and increase their engagement with Amazon. Amazon Prime Content Optimization Team owns driving marketing strategy and programs to increase Prime Member Acquisition, Activation and Retention. We are looking for a Senior Marketing Leader to own the overall messaging strategy for Prime Member Activation and Retention in US, implementing it and optimizing it based on performance across all platforms. Key Responsibilities · Set a bold vision for the team and drive adoption of innovative marketing techniques. · Lead a high performing team of marketers who develop, analyze and execute targeted campaigns to increase acquisition. · Ensure team is at the forefront of leveraging new technologies. · Ability to independently lead
· Bachelor's degree in marketing or business · 7+ years of relevant work experience in consumer or audience marketing · Experience using customer research, hard data and metrics to back up assumptions, generate credible forecasts, and assess the efficacy of marketing programs. · MBA preferred · Demonstrated ability to create innovative and targeted marketing programs that generate results · Success in managing complex and multi-faceted marketing programs with the ability to drive projects through completion · Ability to develop best-in-class marketing assets and execute marketing campaigns and