Job Details
Posted date: Sep 02, 2025
There have been 3 jobs posted with the title of Principal WW GTM Specialist all time at Amazon.Location: Seattle, WA
Estimated salary: $210,200
Range: $158,400 - $262,000
Description
This position is part of the AWS Specialist and Partner Organization (ASP). Specialists own the end-to-end go-to-market strategy for their respective technology domains, providing the business and technical expertise to help our customers succeed. Partner teams own the strategy, recruiting, development, and growth of our key technology and consulting partners. Together they provide our customers with the expertise and scale needed to build innovative solutions for their most complex challenges.Are you passionate about helping customers transform the way they securely communicate and collaborate? AWS Wickr is Amazon’s secure, end-to-end encrypted collaboration service that enables government agencies, defense organizations, and enterprises to communicate with confidence in the most sensitive and mission-critical environments. Our mandate is simple – help customers solve their most complex secure communications challenges, from disconnected tactical environments to multi-jurisdictional coalition operations.
We are seeking a Principal Go-To-Market (GTM) Specialist to own and execute GTM strategy, planning, and field engagement to drive customer adoption of AWS Wickr. In this role, you will develop and execute GTM motions aligned to high-priority customer segments including U.S. Department of Defense, National Security, Federal Civilian agencies, State & Local Government, International Public Sector markets, and Regulated Industries. You will partner closely with sales, solutions architecture, business development, product, and marketing teams to accelerate adoption, revenue growth, and customer success.
The ideal candidate has a strong background in GTM strategy and execution, with experience engaging with senior customer stakeholders, building compelling value propositions, and driving cross-functional alignment across product, field, and partner teams. You should have demonstrated success in leading GTM execution for emerging or scaling products, ideally in SaaS, security, or communications technologies.
Key job responsibilities
- Develop and execute GTM plans for AWS Wickr across key public sector segments and mission use cases.
- Partner with sales, BD, and solution architecture teams to identify and accelerate top opportunities.
- Define customer value propositions and competitive positioning to differentiate Wickr in the secure communications market.
- Drive field enablement: create and deliver sales plays, solution briefs, training materials, and executive-ready collateral.
- Lead outbound initiatives (campaigns, events, partner activations) to drive awareness and adoption.
- Work with AWS marketing and PR teams to amplify messaging through digital, social, and event channels.
- Gather field and customer feedback to inform product roadmap and reduce friction points in adoption.
- Track, measure, and report on GTM performance, pipeline health, and adoption metrics.
- Collaborate with strategic partners and integrators to expand Wickr’s market reach and solution ecosystem.
A day in the life
As a Principal GTM Specialist, you’ll spend your day working cross-functionally to accelerate Wickr adoption. You may start by aligning with sales on top opportunities, then partner with solution architects to refine messaging for a mission-critical use case. Midday, you could deliver an enablement session to equip field teams with new sales plays, followed by customer or partner meetings to shape joint GTM strategies. You’ll close the day analyzing adoption metrics, capturing field feedback, and driving insights back into product and marketing plans—all with the goal of helping customers securely communicate and collaborate.
About the team
The AWS Wickr GTM team is a fast-growing group of specialists dedicated to helping customers solve their most complex secure communication challenges. We work across sales, solutions architecture, product, marketing, and partners to accelerate adoption and deliver mission outcomes. Our team thrives at the intersection of innovation and impact—supporting defense, government, and enterprise customers as they operate in highly sensitive, disconnected, and coalition environments. We value collaboration, ownership, and a customer-first mindset, bringing diverse expertise together to scale Wickr globally while staying true to AWS’s culture of working hard, having fun, and making history.
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.
Qualifications
- Bachelor’s degree in Business, Computer Science, Information Systems, or related field.- 5+ years of experience in GTM, business development, product marketing, or sales in technology.
- Proven ability to develop and execute GTM strategies that drive measurable adoption and revenue outcomes.
- Experience creating compelling messaging, positioning, and sales enablement content for technical products.
- Strong written and verbal communication skills; comfortable presenting to senior executives and field teams.
Extended Qualifications
- Ability to work effectively across global, matrixed teams in a fast-paced environment.- Demonstrated ability to manage multiple projects and priorities under tight deadlines.
- MBA or advanced degree in Business, Strategy, or Technology.
- Experience with SaaS, cybersecurity, or secure communications solutions.
- Background in Public Sector (DoD, NatSec, Federal Civilian, SLG, or International Defense) customer engagement.
- Familiarity with AWS services, cloud technologies, and secure collaboration solutions.
- Strong analytical skills with ability to use data to influence business decisions.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $158,400/year in our lowest geographic market up to $262,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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