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Job Details
Posted date: Oct 09, 2024
There have been 2 jobs posted with the title of Sr. Retention Marketing Manager all time at Amazon.Location: Seattle, WA
Estimated salary: $170,600
Range: $128,600 - $212,600
Description
IMDb is the world’s most popular and authoritative source for movie, TV and celebrity content, reaching an audience of more than 250 million unique visitors per month. IMDbPro is IMDb’s professional subscription business, with the mission of informing and connecting professionals in the entertainment industry to help them do their jobs better and advance their careers.We’re looking for an experienced product marketing leader with strong analytical and project manager experience. In this role, you will own the retention strategy efforts for IMDbPro digital subscriptions based on deep understanding of our entertainment industry members. You are able to define the program, set objectives, analyze data, drive improvements that are quantified with metrics, and influence and drive large initiatives across internal/external teams to improve the customer experience.
This is a high impact role accountable for reducing churn across customer cohorts. You will interact with senior stakeholders in the org and present learnings & insights to IMDb leadership. If you are organized, analytical, and creative, with an interest in end-to-end ownership, this is a great role for you.
Key job responsibilities
- Customer Insights & Analysis: Utilize data analytics (SQL or other analytical tools) to gain insights into customer behavior, identify at-risk segments, and develop targeted retention campaigns
- Lifecycle Management: Develop and execute marketing programs across various stages of the customer lifecycle, ensuring a seamless and engaging customer experience
- Campaign Management: Plan and manage multi-channel retention campaigns, including email marketing, in-app messaging, and personalized content
- Cross-functional Collaboration: Work closely with Product, Integrated Marketing and Business Intelligence teams to align on cross-functional efforts to retain customers
- Performance Tracking: Monitor and report on the effectiveness of retention initiatives, using key metrics and KPIs to measure success and inform future strategies
Qualifications
- 6+ years of professional non-internship marketing experience- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience in marketing or marketing research
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership
Extended Qualifications
- Experience using any of SQL or other analytical tools for conducting data analysis- Experience with customer segmentation, profiling, and targeting
- Experience with subscription marketing strongly preferred
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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