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Job Details
Posted date: Apr 02, 2025
There have been 90 jobs posted with the title of Product Marketing Manager all time at Amazon.There have been 90 Product Marketing Manager jobs posted in the last month.
Location: Seattle, WA
Estimated salary: $138,900
Range: $98,200 - $179,600
Description
Amazon Fashion & Fitness is seeking a Product Marketing Manager to spearhead the Fashion and Fitness strategy and execution for the industry's most high-stakes shopping events, including Prime Day, Holiday, and other peak retail moments. This role is at the heart of ensuring Amazon captures and converts high-intent shoppers when competition is fiercest, driving revenue impact through precise optimization and real-time strategic adjustments.Additionally, this Product Marketing Manager will manage the Fashion and Fitness Paid Search offsite channel and will craft and execute agile strategies that ensure fashion and fitness products win search visibility at the most critical times. They will harness real-time bidding, algorithmic optimizations, and deep performance analytics to fine-tune keyword targeting, budget distribution, and campaign effectiveness. A strong foundation in incrementality testing, media efficiency, and cross-channel attribution will be essential to maximize the effectiveness of every marketing dollar spent during these high-velocity periods.
Beyond immediate event-driven and offsite search execution, this role will also define the long-term roadmap for scaling new-to-Amazon Fashion and Fitness brands post-launch. By analyzing event-driven success metrics and uncovering sustainable growth levers, this leader will establish scalable frameworks that help emerging brands build momentum beyond launch periods. Partnering closely with teams across Retail, Business Development, Creative and Tech, they will drive search innovation that fuels both short-term conversions and long-term brand equity.
The ideal candidate is a fast-thinking, data-driven marketer who thrives in high-pressure, performance-focused environments. They should possess a unique blend of analytical expertise and creative intuition, seamlessly balancing real-time performance optimizations with a deep understanding of consumer trends and shopping behavior. If you have a track record of delivering best-in-class search marketing performance during high-demand retail moments and are excited by the challenge of scaling impact, this is the role for you.
Key job responsibilities
- Lead strategic execution for high-velocity retail events, including Prime Day and Holiday, ensuring Fashion and Fitness categories maximize traffic, conversion, and revenue impact.
- Develop playbooks for rapid optimization and real-time adjustments, enabling agile marketing execution that captures shifting consumer demand during peak shopping periods.
- Collaborate with cross-functional teams to secure premium placements, amplify promotional messaging, and ensure seamless integration across merchandising, creative, and marketing channels.
- Design, execute, and optimize Paid Search strategies to drive efficient and scalable customer acquisition across fashion and fitness categories.
- Build the strategic roadmap for scaling new brands to Amazon in the Fashion and Fitness categories that integrate data-driven performance marketing with trend-sensitive creative execution.
- Build excellent working relationships with offsite channel teams, incorporating key priorities to their roadmaps.
Qualifications
- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
Extended Qualifications
- Experience managing external partners to develop marketing programs- Experience presenting ideas to various levels of an organization to gain support for initiatives
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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