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Job Details
Posted date: Apr 29, 2026
There have been 131 jobs posted with the title of Principal all time at Amazon.There have been 131 Principal jobs posted in the last month.
Location: Austin, TX
Estimated salary: $176,600
Range: $142,000 - $211,200
Description
Are you a storyteller who can translate AI and cloud innovations into compelling narratives that resonate with C-suite leaders? Do you have the technical depth to engage with CIOs and CTOs, and the business acumen to inspire CFOs, CEOs, Boards of Directors, and beyond? AWS is seeking an executive audience messaging and narrative leader to shape how business and technology leaders understand AI and cloud innovation. You’ll own end-to-end narrative strategy, from defining the value propositions that differentiate AWS to building the messaging frameworks and content that bring them to life for executive audiences. You’ll architect messaging frameworks, create signature content that scales across precision engagements with executives and larger channels (digital, events), and ensure AWS shows up with consistent, compelling stories for senior audiences. This role works at the intersection of AWS's go-to-market ecosystem partnering with Product Marketing, Industry and Account-Based Marketing, Analyst Relations, Corporate Communications, customers, and other key functions to shape audience narratives and drive alignment. This role sits within Global Executive Marketing (GEM), which is responsible for driving the integrated go-to-market strategy for executive audiences across AWS and nurturing relationships to advocacy through a global portfolio of Executive Engagement programs.Key job responsibilities
Know Your Executive Customer Deeply
â—Ź Conduct an audit of existing executive-facing messaging and content to identify opportunities for greater consistency, impact, and differentiation
● Build a deep, research-backed understanding of executive personas—with particular focus on business-oriented roles (i.e. CIO/CTO, CEO/founders, CFO, CMO, CRO, CHRO) whose priorities and decision-making processes differ from technical buyers
● Map how these leaders define success, their challenges and pain points, how they discover and evaluate information, and how they make decisions—developing rich audience profiles that inform all downstream messaging
â—Ź Identify where executive audience messaging can be strengthened across the organization, establishing a clear view of where dedicated ownership adds the most value
Create Differentiated Positioning & Messaging
● Define and own the executive audience messaging framework—translating AWS capabilities, business outcomes, and strategic value into positioning and stories that resonate with C-suite decision-makers
● Develop core messaging pillars, value propositions, and accompanying customer stories for executive personas, ensuring they connect the needs of these leaders with AWS’s differentiated value
â—Ź Synthesize market intelligence, customer feedback, competitive insights, and subject matter expert input to continuously refine positioning and messaging strategy
● Serve as the executive audience subject matter expert—the go-to resource that teams across Marketing, Sales, and Communications turn to for guidance on how to engage senior leaders effectively
Build Scalable Assets & Enable Teams
● Develop core messaging assets and templates that industry, account-based marketing, and field teams can customize for their specific executive engagements—ensuring consistency and quality at scale
â—Ź Create foundational content including executive-ready narratives, presentation frameworks, talk tracks, briefing materials, and thought leadership themes
â—Ź Lead message testing and optimization programs, using data, analytics, and direct customer feedback to validate effectiveness and drive continuous improvement
● Enable marketers and field teams on executive messaging—raising the bar on how the organization communicates with senior leaders across all channels (digital, events, sales engagements, executive briefing centers)
â—Ź Partner with content and demand generation teams to ensure executive-focused messaging is integrated into broader marketing programs where relevant
Drive Cross-Functional Alignment & GTM Integration
â—Ź Partner with product marketing managers, solutions architects, and subject matter experts to ensure executive messaging is technically grounded, strategically sound, and consistently applied
â—Ź Identify and amplify compelling customer transformation stories, collaborating with customers to develop case studies that demonstrate measurable business impact for executive audiences
● Help define the go-to-market approach for reaching executive personas through existing and emerging channels—partnering across field sales, account-based marketing, events, and communications
â—Ź Drive cross-functional alignment on executive messaging priorities, influencing stakeholders across a matrixed organization and serving as a resource for teams creating their own executive-facing content
About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Qualifications
- Bachelor's degree in marketing, communications, business, or equivalent- 10+ years in the technology industry with experience in product marketing, messaging strategy, executive communications, or audience-segment marketing
- Experience developing strategic positioning, messaging frameworks, and narratives for C-suite and senior executive audiences as well as influencing senior stakeholders and driving alignment across complex, matrixed organizations
- Deep understanding of enterprise technology, cloud computing, and AI/ML—sufficient to credibly translate technical capabilities into business value for non-technical executive audiences
- Experience building deep customer understanding for a specific audience segment and translating it into differentiated positioning and go-to-market strategies
Extended Qualifications
- Master's degree or above in marketing, communications, or equivalent- Experience building audience-specific messaging functions or centers of excellence within large technology organizations
- Experience with message testing methodologies and marketing analytics to validate and optimize messaging effectiveness
- Experience developing positioning, frameworks, and assets intended for customization and reuse by distributed teams (e.g., industry marketing, field marketing, account-based marketing)
- Familiarity with executive engagement programs, including executive briefing centers, executive events, and C-suite relationship management
- Experience defining or influencing go-to-market motions for audience segments that cut across product categories
- Exceptional written and verbal communication skills with strong editorial judgment
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
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