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Job Details
Posted date: Sep 13, 2024
Location: Culver City, CA
Estimated salary: $138,900
Range: $98,200 - $179,600
Description
Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Saltburn, The Idea of You, and Road House, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.We are seeking a talented Paid Media Launch Manager to lead the paid media execution across digital channels including paid social platforms like Meta and TikTok, as well as YouTube. You will be a key contributor to the overall Prime Video campaign launch strategy, owning channel level objectives to maximize and optimize our marketing and media investments in a programmatic way driving brand equity, engagement, and subscriber acquisition.
The Paid Media Launch Manager, Paid Social ensures agency partner teams effectively balance targeting and bid methods to deliver intended outcomes, at scale and on time, and within efficiency guardrails. In this role, you will actively represent the results across functional peer reviews to ensure insights and techniques improve channel effectiveness. The role requires an ability to earn trust and demonstration of high fidelity stewardship to meet project milestones, achievements and escalation of blockers through clearly articulated and scaled communication updates across a wide marketing stakeholder team (Media Managers, Campaign Managers, Channel Strategists, etc.).
The Paid Media Launch Manager needs to be customer obsessed, understanding audience consumption habits and the best ways to reach them, while staying close to the tactical details across campaigns to manage investments and deliver outsized impact. An ability to innovate remains a critical component for success in this role. You influence upstream tactical planning (platform mix, ad product utilization, creative best practices) anchored in a deep understanding of the latest product features and identify testing opportunities. You will sit at a unique intersection within Prime Video, and you must demonstrate a nimbleness to operate and influence multiple stakeholders across not only marketing, but also organic social, creative, analytics, and product / tech teams. The expectation includes providing subject matter expertise and use case identification to advance and drive future automation, ad tech or optimization techniques to maximize business impact.
You will deliver consistent performance feedback as an input into channel level performance assessments and raises optimization considerations. Fluency in channel experimentation design and ownership of a testing agenda provides a continuous feedback loop for future marketing optimizations (across lifecycle and broader strategies). You will be responsible for developing and maintaining playbooks to ensure marketing stakeholders remain informed of the latest best practices.
Ultimately, it is required that you maintain a deep understanding of media knowledge including: (1) platform nuances and auction dynamics, (2) media optimization techniques (targeting, bid strategies, event analyses), and (3) relevant Ad Tech and Data capabilities. Your success will be measured through expanded marketing throughput, increased effectiveness of attributed media performance metrics, and YoY efficiency.
In this role, you will collaborate with Prime Video marketing and media team members on bar raising campaigns, delivering on campaign objectives through agency day to day ownership. Additionally, you will work closely with centralized Amazon teams who focus on developing automated business solutions for your needs, supporting ad tech projects across paid channels. You should have a growth mindset with a passion to dive deep, strong project management skills, a high level of customer focus, and a track record in transforming marketing performance data into digestible, actionable insights. You are a self-starter who is comfortable with ambiguity, have a strong attention to detail, and are excited to work in a fast-paced and energizing environment.
Reporting to the Manager, Paid Media Launch Management, you will drive marketing results including activations across campaigns for our top Prime Video content, maximizing agency resources while campaign managing their SOWs, and identifying optimization opportunities with the north-star goal of driving customer engagement and retention efficiently and at scale. Utilizing an existing tool set across biddable media channels - you will raise the bar and expand our opportunities into new partners and ad tech opportunities. Additionally you will provide knowledge share opportunities to educate other launch managers across Meta, TikTok, Kochava, and other paid media platforms/ad tech to effectively execute paid social & YouTube activations across the customer journey. You will be challenged to push boundaries, propose and execute new ideas, and ensure best practices for Prime Video growth.
Key job responsibilities
- Own goals and performance metrics for digital marketing campaigns; monitoring regularly to understand effectiveness and identify opportunities for improvement.
- Serve as the YouTube, Tiktok, Meta, Pinterest, Snapchat, and Reddit day to day lead, properly communicating and evangelizing processes, platform execution, customer engagement techniques and industry related topics.
- Own day to day relationships with agency teams and decision-makers across the US Paid Media Team driving stakeholders to execute on effective media plans that align with the overall marketing strategy. This includes management and reporting of budgets, goal-pacing, overall performance & digital marketing trends, test & learn frameworks, and work with Prime Video marketing managers to evaluate opportunities to inform product roadmaps. Provide consultation on platform offerings to help inform product team and roadmaps.
- Facilitate and communicate comprehensive analysis and insights of campaigns and experiments, and make actionable recommendations to senior leadership and with agencies who will execute campaigns.
- Coordinate with marketers in the US and globally to drive execution of marketing experiments and campaign / channel holdouts.
- Support annual ad tech priority planning, and scoping of top paid social customer use cases to support with engineer resources. Consult on best practices for campaign launch and dive deep with select ad tech partners on behalf of paid social leads globally.
- Manage external partner relationships with social platforms and Prime Video digital marketing agencies, and identify new biddable media opportunities for testing; own any platform related test & learn frameworks/playbooks working to drive high standards with use of platform; support media leads with joint business plan execution and tracking with Google and agencies.
- Understand the competitive media landscape and keep abreast of industry trends to identify new opportunities to drive programmatic strategy to deliver results that directly contribute to our business goals.
- Improve biddable media program operations and management by identifying tools and mechanisms for automation, efficiency, and scale.
Qualifications
- 5+ years of professional non-internship marketing experience- Experience managing and measuring marketing performance in various channels
- Experience using data and metrics to drive improvements
- 3+ years of paid media experience
- Experience building and optimizing marketing campaigns
- Experience working within cross-functional marketing and creative teams
- Experience effectively communicating information in spoken and written form
Extended Qualifications
- Experience managing external partners to develop marketing programs- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience in entertainment/media industries
- Outstanding analytical and quantitative skills and strong business acumen
- Understanding of marketing measurement methodologies (econometric modelling, brand uplift studies, etc.), causal inference, and experiment design and analysis
- Depth of knowledge within advertising tech solutions including Google CM360
- Strong leadership and communication (written and verbal) skills with multiple stakeholders including senior leadership
- Experience planning, executing, and scaling multi-channel paid media programs with a performance marketing goal
- Understanding of earned media strategies including SEO and content marketing
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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