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Job Details
Posted date: May 21, 2025
There have been 38 jobs posted with the title of Sr Marketing Manager all time at Amazon.There have been 38 Sr Marketing Manager jobs posted in the last month.
Location: Seattle, WA
Estimated salary: $149,650
Range: $112,800 - $186,500
Description
A Sr. Marketing Manager (MM) on the ADA-Direct Access team develops a full lifecycle of complex marketing-focusedinitiatives focused on aggregated and analyzed inputs from multiple sources to define the measurement requirements
and recommend the strategy. Developing and executing with clear objectives, priorities, measurement and deliverables and anticipate risks; prevent/ remove blockers; and recommend and/or build contingency plans. Their specialized marketing expertise in a focused marketing channel and marketing-focused area through the Amazon DSP. They understand, measure, and/or evaluate how their initiative(s) impact customer experience and business outcomes. Contributing to, and/or own cadenced reporting and narratives and are able to present them effectively to senior
leaders. In addition, they are able to negotiate resources and influence ADA and partner team roadmaps and goals. And identify where dependencies from other teams with impeding initiatives progress or success, recommend scalable
automated solutions or mechanisms, and facilitate alignment within the organization. And finally, participation in the recruiting and hiring process, developing others, and/or mentoring within the ADA organization and partner teams are considered part of the standard Sr. Marketing Manager role on Direct Access.
This role has high ambiguity and requires solid judgement to define and shape the Direct Access program, including:
influencing the processes and tools in close collaboration with science, product, and engineering teams. Direct Access
Marketing Managers frame how internal teams should approach digital display from a media planning perspective, including guidance on ad product utilization, goal setting, targeting, creative messaging, inventory selection, placements, and best practices; regardless of marketplace location. Marketing Managers must be able to adapt to a
constantly evolving marketing landscape, while still addressing the specific needs of marketing partners in multiple countries. This role will focus on North American Direct Access business as primary.
Key job responsibilities
Work closely with internal businesses to develop a deep understanding of their marketing goals and to identify the solutions within the Amazon DSP and our 1P supply that best support these goals.
Integrate and scale internal marketing on 1P supply into the larger paid marketing strategies of Amazon brands on 3P supply, incorporating 1P media planning and performance into brand executions.
Identify the performance metrics relevant to each partner and manage ad programs towards expected performance.
Frequently audit operational processes to identify ways to reduce the operational cost of our programs.
Contribute to the development of Amazon Advertising solutions by identifying feature gaps and providing requirements and corresponding business cases to internal Ad Tech teams.
Develop and evangelize new program initiatives leveraging the evolving technical landscape.
Partner with technology teams to create and deliver against roadmaps.
Develop and manage campaigns across a variety of inventory sources and ad formats, with perspective on how these opportunities can impact the paid advertising operations of Amazon.
About the team
The Amazon Digital Advertising is dedicated to driving measurable outcomes for internal marketing teams. Our portfolio ranges from display, video, and custom ads to insights and reporting. With tailored solutions for all businesses, we offer flexible ad delivery models, including self-service, managed service, and programmatic to help optimize strategies.
Qualifications
- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
Extended Qualifications
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights- Experience in cross-team/department/org collaboration to drive new products or ad solutions on behalf of ADSP advertisers.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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