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Job Details
Posted date: Aug 07, 2024
Location: MA, Boston
Estimated salary: $113,900
Range: $72,600 - $155,200
Description
As Enterprise Marketing Manager, you will play a crucial role in shaping and executing our marketing strategy to drive lead generation, conversion, and business growth. You will work closely with various internal stakeholders to create and implement and optimize effective marketing campaigns. We need a strategic thinker, creative problem solver, and leader who can drive their marketing efforts to the next level.Key job responsibilities
• Responsible for designing, building, executing, analyzing, tracking, and continuously improving marketing campaigns and driving operational excellence within the marketing team
• Implement and maintain marketing automation best practices, including lead scoring, email nurturing, audience segmentation and program builds across marketing channels.
• Develop reporting and analyses for multi-channel marketing campaigns using various tools, focusing on progress toward generating leads and driving engagement, ensuring campaigns sit within the campaign hierarchy.
• Oversee project management where needed for large scale projects, ensuring good communication, organization and marketing expertise, with the ability to navigate multiple tools and complex workflows whilst maintaining operational best practices for campaign production for the business.
• Manage data quality and cleanliness within various tools such as SFDC, Marketo, Uberflip, ensuring accurate and up-to-date information.
• Implement data segmentation and targeting strategies to enhance campaign personalization and effectiveness.
• Develop and maintain performance dashboards and reports to measure the performance of marketing campaigns and provide actionable insights.
• Use data analytics to identify areas for improvement and make recommendations for optimizing marketing strategies.
• Create and maintain documentation for processes, workflows, and system configurations.
About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
ABOUT AWS:
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Qualifications
- 5+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Extended Qualifications
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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