The Office, Cloud, and Enterprise Relationship Marketing group is looking for a data and technology- oriented program manager who can drive marketing results with data and automation while creating great customer experiences across Consumer and Commercial lines of business. We are managing a complex ecosystem of marketing platforms with multichannel capabilities, integrated machine learning (ML), scale data, content and personalization. Our team is committed to enabling best in class marketing capabilities and creating clear career growth paths within discipline. We are looking for an experienced Program Manager to drive an evolution of technology and data used in execution of relationship marketing (RM) from segmentation to delivery and measurement. This role will contribute to the vision, delivery and execution of our relationship marketing strategy, customer experience, automation, data, reporting, and delivery channels (email, in-product, mobile). You will be a leader, communication
Strong track record in deploying or operating marketing systems for broad/diverse audiences Exceptional communications and cross-group collaboration skills Experience with big data systems and machine learning related to audience and content optimization. Experience with managing project delivery across FTE, vendor and blended models Strong data evaluation skills, with ability to extract and interpret data. Experience with the marketing lifecycle
Required Qualifications: 5+ years of program management experience with marketing in an enterprise environment 5+ years of professional experience managing marketing platforms through automation, content, workflows, cross channel orchestration and marketing execution 5+ years of professional experience working in marketing strategy or operations, marketing product management, or similar function Working knowledge of industry marketing technology and data solutions, for example Adobe, Marketo, and/or SalesForce or similar technologies Preferred: Bachelor's degree in Information Management, Computer