AWS Marketplace is looking for an experienced Senior Digital Marketing Manager to oversee inbound and outbound lead generation programs focused on new customer acquisition and activation. In this role, you will be responsible for defining and executing integrated digital campaigns designed to raise awareness of AWS Marketplace enabled solutions, drive high-quality visitor traffic to the marketplace and generate lead flow resulting in pipeline creation and revenue. As the ideal candidate, you are a multi-disciplinary digital marketer, with a strong working knowledge of numerous digital channels. You aren’t an analyst necessarily, but you have a strong analytics background, and naturally plan and make decisions based on data. At the same time, you look for opportunities to dive deep into customer needs and develop customer empathy using qualitative, not just quantitative, methods. You delight at the opportunity to create world-class awareness and demand generation programs from the ground
· College degree with emphasis on communications, marketing, and business · 5+ years working in multi-disciplinary digital marketing roles channels. E.g. email (especially automation), site merchandising, SEO/PPC, display/retargeting, and social media · 5+ years in B2B marketing and fluency in the strategy, tactics, metrics, and best practices for growing awareness and demand generation · Proven record of working across multiple stakeholders where steering all in the same direction was crucial to success · Experience owning an awareness/acquisition dashboard, taking action based on it, and explaining