Principal Marketing Manager at Amazon

Principal Marketing Manager Details

Oct. 27, 2018, 7:55 a.m.
Marketing & PR
Seattle, Washington
and external team TV? Help create
Want to change the way people watch TV? Help create the future of digital entertainment with Amazon! Prime Video is seeking a senior marketer to oversee marketing for sports on Prime Video. The Principal Marketing Manager, Sports will be responsible for the all-up marketing program for Prime Video, spanning strategy, go-to-market, positioning, and campaigns to drive acquisition and retention. The role will accomplish this through ideating plans, defining customer segmentation, and developing messaging as it works across internal stakeholder groups including media, merchandising, product management, business intelligence, and content acquisition. The successful candidate is passionate about all things sports, with deep consumer marketing experience across a wide span of disciplines including strategy, media, launch management, acquisition, engagement, product marketing, or partner marketing. Candidates will have experience managing a budget, working cross-functionally across internal and

· 10+ years of digital marketing experience, including acquisition, paid search, email, display, affiliate, merchandising, social media, or promotions · 5+ years of marketing strategy, including go-to-market launch management, acquisition, engagement, product marketing, or partner marketing · Ability to transform thinking quickly from high-level, strategic thinking into auditing detailed execution · Excellent communications skills (written and oral) to drive recommendations, articulate trade-offs, and communicate plans to senior executives · Ability to juggle a range of projects across Amazon teams,
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