Job Details
Posted date: Nov 19, 2025
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Category: Software Engineering
Location: Beijing, Beijing
Employment type: Full-Time
Work location type: 4 days / week in-office
Role: Individual Contributor
Description
OverviewThe R&D of Search Ads aims to build an online advertising ecosystem of users, advertisers, and the search engine.Bing Search Ads Understanding team is chartered to deliver world class algorithm using web scale data. Our mission is to drive user satisfaction, advertiser ROI and Bing revenue. A core challenge is to match advertisers' "Ad display" and users' "query" by build an intelligent system to really understand the users need. This is a very hard problem that demands the most advanced AI models and sophisticated engineering systems. Join us to work on projects highly strategic to Bing search in a fun and fast-paced environment!We are hiring a Principal Software Engineer (GPU Inference Optimization) to drive the effort on GPU inference optimization of large and small language models to support the GPU serving of the models for Ads tasks including retrieval, relevance and creative generation, etc. As a Principal Software Engineer of this team, you will have the opportunity to lead the innovations of the fundamental abstractions, programming models, runtimes, libraries and APIs to enable large scale inferencing and online serving of models on novel AI hardware.In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
• Work on the software development in C/C++, Python, and in GPU languages such as CUDA, ROCm, or Triton
• Analyze metrics and identify opportunities based on offline and online testing, develop and deliver robust and scalable solutions.
• Work with cutting-edge hardware stacks and a fast-moving software stack to deliver best-of-class inference and optimal cost.
• Engage with key partners to understand and implement inference and training optimization for state-of-the-art LLMs and other models.
Qualifications
• Bachelor's degree in computer science or related technical field AND 5+ years technical engineering experience with coding in languages including, but not limited to, C/C++, CUDA, ROCm or equivalent experience
• Practical Experience writing new GPU kernels, going beyond experience of GPU workloads with existing library kernels
• Quick learning, good communication (fluent in English) and solid problem-solving skills
• Cross-team collaboration skills and the desire to collaborate in a team of researchers and developers
• Experience in low-level performance analysis and optimization, including proficiency using GPU profiling tools such as NVIDIA Visual Profiler, and NVIDIA Nsight Compute is a plus
• Familiar with LLM inference optimization, experience in developing popular inference framework such as TensorRT-LLM, SGLang, vLLM is a plus
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
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