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Job Details
Posted date: Feb 06, 2025
Category: Marketing
Location: Redmond, WA
Estimated salary: $161,500
Range: $103,800 - $219,200
Employment type: Full-Time
Travel amount: 25.0%
Work location type: Up to 50% work from home
Role: Individual Contributor
Description
We are looking for a Senior Product Marketing Manager - Small, Medium Business (SMB) Teams to join our SMB Core Product Marketing team. This high-visibility role is ideal for a product marketer who excels at managing complex projects and orchestrating across functions in a matrixed environment. The individual will be responsible for managing Teams products for Microsoft's SMB customers, focusing on inbound marketing opportunities and helping to define the future of the product.Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Product Vision and Strategy
Contributes to or influences the long-term vision and strategy for a product and/or solution based on a deep understanding of customer needs, market and user research, competitive landscape, and Microsoft’s business goals and strategy. Knows how to partner with Business Planning, Branding, and SWE to impact the roadmap and defines the metrics that capture the market and customer engagement opportunity. Influence senior partners in delivering the right product experience in alignment with defined direction. Determines the long-term market opportunities and breakthrough features. Establishes trusting relationships with stakeholders.Value Prop Positioning, Messaging, Bill of Materials (BOM)
Collaborates with others to develop insights from market or user research, competitive analyses, and market and industry trends to drive Microsoft’s Go-to-Market strategies and create a differentiated value proposition that aligns with customer goals. Identifies key customer reasons to buy, retain, and grow, and creates customer messaging within customer teams. Drives the development and framework of messaging and positioning with stakeholders and managers. Delivers thoroughly researched messaging and positioning framework with a broader set of proof points and crisper overall storytelling. Creates demos to assist Go-to-Market and field teams. Develops and lands key selling points, reasons to buy, customer retention, growth, and customer-facing messaging in collaboration with internal teams. Builds global and integrated BOMs. Builds consumer/partner facing demo plans, product scripts, presentations, and sales materials.Go-to-Market
Identifies and directs marketing strategies for customer acquisition, adoption, customer advocacy, and renewal of a product and/or solution. Identifies target customers, defines and executes the strategy for the end-to-end customer journey, and creates user stories, demos, and scenarios to convey the big picture. Defines Go-to-Market strategies and plans, including marketing mix, investments, product placement, and incentive strategies to deliver customer and partner success, resulting in revenue, growth, and share outcomes. Partners with others to define success criteria and performance metrics, such as Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs); tracks performance against success metrics and proactively acts on performance. Builds the strategy and partners to land revenue or engagement growth priorities, business targets, monetization strategies, plans, and metrics with sales and channel teams. Manages and measures collaboration to land these with Sales and channel teams and partners to correct and improve results. Develops an engagement plan to interact with customers and partners via various channels with a medium degree of supervision. Demonstrates the product in a one-to-many environment and/or present at larger industry and partner events.Sales Enablement
Delivers sales enablement and field support. Works on business deals, creates strategic partnerships, and participates in pre-sales meetings with customers. Provides coaching, readiness, and in-depth win/loss insights to enable field sellers to win the deal. Develops content that best resonates with customer value. Creates a feedback loop with Sales to ensure their buy in.Product Marketing and Business Performance
Facilitates the building and executing marketing plans and strategies across functions to achieve product revenue goals. Has a basic understanding of the multi-faceted drivers of product revenue and employs strategies across the entire market experience (price, channel, product, promotion, etc.) to meet revenue goals and make adjustments where needed to improve gaps.Other
Embody our culture and values
Qualifications
Required/Minimum QualificationsBachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in businessOR Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in businessOR equivalent experience.3+ years of experience in the United Communications as a Service (Ucaas) Industry.
3+ years of experience with Telecommunications Applications. 3+ years of experience with Developing and Marketing Customer Experience Solutions. Additional or Preferred Qualifications
Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in businessOR Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in businessOR equivalent experience.Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $103,800 - $200,300 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $133,700 - $219,200 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
Microsoft will accept applications for the role until February 11, 2025.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.
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