Microsoft Cloud & AI Go-to-Market (GTM) Activation Manager

Job Details

Posted date: Nov 17, 2025

Category: Field Product Marketing

Location: Toronto, Ontario

Estimated salary: $175,200
Range: $128,000 - $222,400

Employment type: Full-Time

Work location type: 0 days / week in-office – remote

Role: Individual Contributor


Description

Overview

At Small Medium Enterprises and Channel (SME&C), we are leading a growing, AI-powered global sales team—one that is deeply connected to our partners and driven by customer success. By uniting our Small Medium Business, Corporate, Strategy, and Partner teams, we are unlocking the largest customer opportunity, backed by the industry’s most significant investments. Leveraging the power of AI and our extensive partner ecosystem, we are redefining how businesses of all sizes adopt technology to drive growth and innovation.

SME&C is more than a sales organization—it’s a culture of innovation, opportunity, and inclusivity. Here, you’ll be part of a diverse, impactful, and customer-obsessed team where collaboration, connection, and continuous learning fuel everything we do. If you thrive in a fast-paced, digital-first environment and are eager to make a meaningful impact, explore how SME&C can be the next step in your career. Together, we are shaping the future of business. As the Cloud & AI GTM Activation Manager for SME&C focused on Corporate you will accelerate revenue growth, boost field agility, and deliver results with our field sellers by deepening your partnership with key stakeholders, Sales leaders, Sales Excellence, Marketing, and Partner functions, supporting One-Microsoft. You will focus on driving alignment across processes and tools, leading with a cross-solution approach to optimize pipelines, ensuring effective communication and flawless execution, and leveraging insights to drive data-driven decision-making. This role is critical to driving customer adoption at scale, driven by deep solution play activation, and partnerships with sales, marketing, operations, and sales excellence We’re looking for someone with marketing or sales experience to join our Go-to-Market (GTM) team. This role requires someone who acts as a thought leader, tracks success criteria and performance metrics, works with emergent technology, creates alignment and action across teams, removes roadblocks, and simplifies complex concepts.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

- You will be the primary product and technical advocate, evangelizing across products within the Product Manager-owned portfolio and across the business as well as leverage product and/or technical subject matter expertise as well as industry, market and competitor knowledge to develop impactful strategy, position the value proposition and tailor messaging to both internal and external audiences.

- You will develop and execute business strategy and tracks the efficacy of plans across the business to drive sustainable growth within and beyond the boundaries of the fiscal year as well as accept accountability for revenue, scorecard metrics, and key performance indicators (KPIs) for the business and identify strategic priorities and drives alignment across the business to enable the team/stakeholders to deliver against priorities.

- You will lead definition and orchestration of strategic go-to-market (GTM) plans across the business and develop plans inclusive of marketing, field, consulting, customer success, and partner functions that support a One Microsoft approach to overall business strategy and execution as well as partner with GCPS to guide the development and execution of programs to recruit and enable partners to achieve target capacity and quality.

- You will drive area leadership through revealing and pursuing long-range, white-space growth opportunities and investment plans, including geographical expansion as well cross-references opportunities within the market with the area/subsidiary's capabilities in order to develop strategies that maximize performance across the business.

- You will drive a pipeline of feedback from sales to the supply chain and leverage regional competitor knowledge to develop business cases and land services with customers as well as provide authorization for investments and drives follow-through to ensure customers have hardware availability.

- You will exemplify Microsoft Values, Culture, Leadership Principles and create clarity by creating a shared understanding and building a clear course of action.

- Embody our Culture and Values. 

Qualifications

Required/minimum qualifications

- 8+ years marketing strategy, business planning, sales enablement, business development, technical pre-salesor related work experience OR equivalent experience.

- 4+ years experience enabling marketing strategy in partnership with Marketing leadership team and Sales Enablement/Operations team.

Additional or preferred qualifications

- 12+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience AND Bachelor's Degree in Business, Marketing, Computer Science, or related field - OR equivalent experience

- 8+ years experience managing and expanding a product/solution portfolio and driving demand generation and pipeline acceleration within a complex (e.g., multinational or matrixed) organization.

Field Product Marketing IC5 - The typical base pay range for this role across Canada is CAD $128,000 - CAD $222,400 per year.

Find additional pay information here:

https://careers.microsoft.com/v2/global/en/canada-pay-information.html

Field Product Marketing IC5 - L'échelle salariale de base typique pour ce rôle dans l'ensemble du Canada est de 128,000 $ CAD à 222,400 $ CAD par année.

Pour plus d'information au sujet de la rémunération, veuillez cliquer ici:

https://careers.microsoft.com/v2/global/en/canada-pay-information.html

Ce poste sera ouvert pendant au moins cinq jours et les candidatures seront acceptées de façon continue jusqu’à ce que le poste soit pourvu.

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft est un employeur offrant l’égalité d’accès à l’emploi. Tous les candidats qualifiés seront pris en considération pour l’emploi, sans égard à l’âge, à l’ascendance, à la citoyenneté, à la couleur, aux congés médicaux ou familiaux, à l’identité ou à l’expression de genre, aux renseignements génétiques, à l’état d’immigration, à l’état matrimonial, à l’état de santé, à l’origine nationale, à un éventuel handicap physique ou mental, à l’affiliation politique, au statut de vétéran protégé ou au statut militaire, à la race, à l’ethnie, à la religion, au sexe (y compris la grossesse), à l’orientation sexuelle ou à toute autre caractéristique protégée par les lois, ordonnances et règlements locaux applicables. Si vous avez besoin d’aide avec des accommodements religieux et/ou d’un accommodement raisonnable en raison d’un handicap pendant le processus de candidature, apprenez-en plus sur la demande d’accommodement.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.



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