Certification Marketing team Certification Marketing team
The Training and Certification Marketing team is looking for a senior marketing automation manager to own the creation and strategy for email marketing campaigns. This role will plan, create and deliver global, scalable email campaigns to drive demand for our products across prospects and customers buyers journey. This role requires strategy development, hands-on implementation, project management, data analysis, creative problem solving and an understanding of the business. Ideal candidates are passionate about owning strategies, testing and learning, and driving conversions to hit goals. The role will collaborate with many functional teams in AWS and Training and Certification including training delivery, business development, central marketing automation, field marketing and others.
· 5+ years of marketing automation experience, preferably Marketo, Eloqua or other major email platforms · Marketo Certified · Past experience with email marketing, lead nurturing, marketing automation, and marketing analytics ·Experience with campaign reporting and data analysis · Excellent understanding of email marketing concepts and metrics · Highly analytical and able to derive meaning from data through A/B testing and email and other digital campaign optimization · Excellent verbal and written communication skills · Demonstrated ability to work independently and autonomously · Understanding