Manager, Training & Certification Marketing Automation at Amazon
Manager, Training & Certification Marketing Automation Details
June 25, 2019, 4:02 a.m.
Marketing & PR
Product and Program Management
Seattle, Washington
Field Marketing team Certification Field Marketing
The Training and Certification Field Marketing team is looking for a Manager of marketing automation to own the overall strategy for email marketing. This role will manage a team responsible for planning, creation and delivery of scalable email campaigns, to drive demand for our products across prospects and customers buyers journey. This role requires strategy development, hands-on implementation, project management, data analysis, creative problem solving and an understanding of the business. Ideal candidates are passionate about owning strategies, testing and learning, and driving conversions to hit goals. The role will focus on positioning the team as as consultants, rather than as a service organization and will collaborate with many functional teams in AWS and Training and Certification including product marketing, training delivery, business development, central marketing automation, field marketing and others. Specifically, key responsibilities will include: · Help to set the email
· 5+ years of marketing automation experience, preferably Marketo, Eloqua or other major email platforms. · Marketo Certified · Experience with email marketing, lead nurturing, marketing automation, and marketing analytics · Experience building, coaching and managing a team· Strong analytical skills and experience with campaign reporting and data analysis · Excellent understanding of email marketing concepts and metrics · Highly analytical and able to derive meaning from data through A/B testing and email and other digital campaign optimization · Excellent verbal and written communication skills