Retail Category Management: Home, Leisure and Electronics
Seattle, Washington
Marketing Manager on
Amazon is looking for a talented marketer and proven business leader to be a Marketing Manager on the Smart Home retail business. Smart Home is a fast-growing global business with a rapid pace of innovation. The ideal candidate will leverage a customer-centric mindset to identify and implement innovative category marketing strategies to grow traffic and topline sales. In this role, you will be responsible for managing awareness, discoverability, the customer experience, and customer acquisition initiatives across a broad range of online and offline marketing channels. In this role, you will be expected to flex both analytical skills and creative muscles and should be as comfortable with the marketing science as you are with the marketing art. Strong analytical and quantitative skills are a must as data is leveraged daily to inform campaigns and measure business impact. Additionally, you must be able to work at both the strategic level (generating bold and innovative ideas for growth) and
· BA/BS Required · 3+ years of experience managing online customer experience, merchandising, and marketing strategies · Experience managing and optimizing online traffic growth from various sources like direct traffic, SEO, search marketing, banner ads, associates, mobile, and email. · Experience with SQL (basic queries), HTML, XML, Excel, and Word · Strong verbal and written communication skills · 5+ years of experience managing online customer experience, merchandising, and marketing strategies · Deep understanding of online advertising strategies, A/B testing, and funnel-based acquisition models