Market Research Manager- Social Insights Manager at Microsoft
Market Research Manager- Social Insights Manager Details
Aug. 17, 2018, 9:54 p.m.
Marketing
★★★
Individual Contributor
Full-Time
Redmond, WA
Market Research team Best Places to
At Microsoft, we are committed to the mission of helping our customers realize their full potential. We are motivated and inspired every day by how our customers use our software, services and devices to find creative solutions to business problems, develop breakthrough ideas, and stay connected to what's most important to them. Consistently rated as one of the Best Places to Work, we are equally committed to ensuring our employees have the working environment and the resources to succeed and develop as professionals in their disciplines. Based at Microsoft's company headquarters in Redmond, Washington, the Customer and Market Research team is one of the largest Market Research departments in the world and serves the company's core businesses. We in constant contact with our business partners, and our work has global reach and impact. Our people are research professionals with a strong consultative approach who thrive on tackling significant business opportunities and influencing decision
Responsibilities This role within the Social Intelligence team applies innovative analytical approaches to help discover, explore, and explain the impact of the social ecosystem to the business. The complexity of social data requires that you can both manage the data, as well as understand both qualitative and quantitative analysis to discover new ways of translating social data into actionable insights that will impact marketing and brand performance. Social Media is at the center of our business and how we engage with our customers, therefore, an understanding of different data sets, data structures,
Qualifications Required minimum of 5 years social intelligence and insights experience – ideally someone with social media marketing or social analytics experience. Bachelor's Degree (BS/BA) required, with graduate degree in market research, business, Minimum of 2 years of experience in the consumer technology industry preferred Social media research and data analysis experience is preferred Proficiency with statistical / analytical took is preferred Agency- and client-side experience skills Experience in communicating and collaborating with senior executives Excellent communications, storytelling