AWS is hiring a Customer Acquisition Marketing Manager to develop programs to drive new Customer acquisition, globally at scale. The ideal candidate must have a proven track record of success in developing global marketing strategy and programs, including integrated campaigns, and building a framework to centrally roll out programs for local execution, by field marketing resources. The person who fills this roll must have in depth experience of digital marketing, buyer’s journey marketing, content marketing, and digital execution/optimization. They must also be experienced in working with multiple stakeholders, working closely with field marketing to provide guidance, cascade goals and develop regular reporting cadence, and also cross functionally with key groups such as Paid Media, Digital Marketing, and Operations. Responsibilities: · Conceive and develop strategy and marketing programs to drive new customer acquisition at scale across various markets, globally · Conduct research, and
· Minimum of 7 years’ experience in a high-tech B2B marketing role. · Experience designing, building, and launching successful global B2B marketing programs with deep knowledge of digital and email marketing disciplines · Experience developing framework for global roll-outs; leading the central dissemination of campaigns for local market execution · Demonstrated ability to build relationships and work virtually, in strong partnership with multiple field marketing teams, agencies and internal stakeholders. · Problem-solver with strong analytical skills, and strategic thinking and the ability to