Senior Product Marketing Manager - Twitch Prime Paid Media at Amazon
Senior Product Marketing Manager - Twitch Prime Paid Media Details
May 30, 2019, 8:21 a.m.
Marketing & PR
Amazon Game Studios
Twitch Prime is
Amazon is all in on games, and Twitch Prime is one of a series of disruptive new initiatives that highlights our investment and dedication to the industry and its players. Twitch Prime, launched on September 30, 2016, is both the premium version of Twitch and includes a series of new benefit available to all Amazon Prime members geared at making Prime a no-brainer for core gamers. We believe the evolution that began with arcade communities a quarter at a time, growing to the live streams and eSports of today, will continue to a future in which fans are creators, players are celebrities, and games are a global cultural touchstone that cuts across age, gender and nationality. Games have the power to connect communities at a massive scale, and this role will delve into these communities, linking these communities to Amazon’s broader ecosystem through content that is all about the gamers. Twitch Prime is seeking a scrappy, strategic and highly-analytical individual to manage our paid media
· 5+ years of relevant marketing experience · 4+ years of experience with third-party ad delivery technology (Marin, DoubleClick), Google Ads, Google Analytics, SEM tools (SEMRush, SEO Clarity) · Bachelor's degree in related field· Demonstrated ability to own and drive the paid channel; proven results in traffic increases while maintaining efficiency goals · Excel skills to drive analytical decision using data · Proven analytical and quantitative skills with the ability to use metrics to build and back up plans · Multi-tasker who is well organized, with impeccable written and oral presentation