Marketing, Product team Independent Software Vendors
At AWS, we are passionate about helping Independent Software Vendors (ISVs) grow their business by taking advantage of all that the cloud has to offer. We are looking for a Senior Product Marketing Manager to lead our marketing strategy and execution in selling to ISVs. In this role, you will build, manage, and execute a marketing strategy focused on ISVs ready to make their cloud journey to AWS. You will partner closely with AWS Sales, Field Marketing, Product teams, ISV Partner teams to identify the needs and goals of the customer, define target personas, unique market segments, positioning and messaging, in order to create a winning strategy and compelling content. You will execute on the marketing strategy through programs, events, thought leadership, and working with the field teams. You will design and deliver integrated marketing materials and influence global campaign plans to support program goals. This role requires the ability to analyze messaging and campaign effectiveness,
· 5+ years’ professional experience in product marketing and/or digital/high-technology companies/products targeted at executive audiences (business decision makers, CxO) · Experience messaging and positioning enterprise IT offerings · Bachelor’s degree in marketing, business, technology, communications, or relevant field of study· 10+ years experience · Experience in Cloud Computing (product management, sales, consulting, marketing, business development, etc.) · Demonstrated track record in crafting compelling positioning and marketing content. · A bias for action for developing awesome marketing