Modern Life and Devices: Skype Senior Growth Marketing Manager Are you an experienced growth marketer interested in marketing the best consumer products from Microsoft? A self-starter comfortable with both autonomy and working collaboratively on a team? Do you possess strong organizational and leadership skills to drive cross organizational teams and marketing plans to engage our Skype customers? The Microsoft Modern Life and Devices Integrated Marketing Team develops global go-to-market strategies and execution across all consumer channels for Windows, Surface, Edge, Bing, Skype, OneDrive, Outlook and Office mobile. If you are passionate about growth marketing, experimentation, numbers and analysis, driving customer engagement and usage then this is the place for you. The Relationship Marketing team is looking for a Marketing Manager to build and manage Skype programs designed to drive engagement, nurture relationships, service customers and ultimately build lasting loyalty.
• Work with Engineering and Product Marketing to define strategy to engage and drive usage of the Skype service, and support broader Microsoft initiatives. • Work with Skype engineering team, data science, and customer research to develop a pipeline of experiments to positively impact customer lifecycle metrics. • Execute experiments across customer channels including dynamic in-product messaging, push notifications, and email. Evaluate results and scale the successful treatments to reach our global audience. • Dive deep into customer lifecycle metrics and data to better understand customer segments
The successful candidate is passionate about the engaging and developing relationships with customers, is both data-driven and creative in approach, is able to formulate broad strategies and influence product teams, and has consumer experience. The candidate should have/be: • Effective at driving projects forward amongst a rapidly changing business • Creative prowess • Thrives on cross-group collaboration • Experience/comfortable working with engineering • Passion for delivering an exceptional customer experience. • 5+ years marketing, direct marketing, relationship marketing, usage, retention