The Echo and Alexa product marketing team is shaping the future of how consumers interact with technology. Do you want to be part of building an innovative and exciting brand that is changing customer’s lives? Do you have a passion for building brands and impacting customer perception? The Echo and Alexa marketing team is looking for an experienced Senior Marketing Manager to lead Brand and Mass Advertising initiatives across customer touch points. This candidate will lead specific mass advertising audience segment marketing programs, delivering customer insights, strategy, and measurable results. They will collaborate with cross-functional teams across creative, media, go-to-market, research, sales, and ad measurement. The ideal candidate will have managed ATL creative campaigns with experience identifying customer insights, developing strategic input briefs, and working with creative and media planning partners. Must have strong written and verbal communications skills, the ability to
· Bachelor’s degree · 7+ years of experience in product/brand marketing/consumer marketing · Experience driving marketing campaigns · Experience using data to develop, validate and measure marketing programs · Experience presenting ideas to various levels of an organization to gain support for initiatives · MBA · Strong analytic and quantitative skills · Owner mentality and an entrepreneurial drive; proven ability to think big and influence others · Self-starter with a bias for action; can make things happen in a fast-paced, dynamic environment · Strong verbal and written communication skills across
Senior Product Marketing Manager for Innovation
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