Amazon’s Global Marketing Team is focused on maximizing the value of Amazon’s customer base for all Amazon properties worldwide. The team is highly results oriented, and at its core, focuses on leveraging in-house technology in order to automate and scale marketing programs that drive new customers and maximize lifetime value of Amazon customers through measurable marketing programs and channels. New customers include not only those new to Amazon overall, but also customers who are new to specific Amazon verticals or properties beyond Amazon.com. Lifetime value maximization is focused primarily on driving revenue and driving customers to take high value actions – for example, enrollment in the Amazon Prime program – which increase Amazon’s value to our customers. Teams within the marketing organization are tightly integrated, with teams focused on specific programs consisting of all the resources required to manage the program, including strategy, marketing, product management, technology
· 5+ years of progressive responsibility including experience in online marketing, product management, and/or video advertising. · Experience in online marketing channels such as social media marketing, display advertising, and search engine marketing. · Experience with direct response marketing. · Bachelor’s degree.· MBA or master’s degree in economics, marketing, finance or related fields · Statistical analysis experience · Tableau, SQL, or basic data-mining experience · Excellent awareness of emerging Social Media Platforms and video advertising. · Deep analytical abilities, especially with
Senior Marketing Manager Amazon Home
Home Marketing Team |
Marketing & PR |
Retail Category Management: Home, Sports, Toys, Consumer Electronics and more |