The Fire Tablet and E-reader Engagement team is looking for a marketing leader who will lead and own lifecycle marketing programs and implementation. This role will be responsible for leading lifecycle marketing programs, conducting A/B testing, and working with advanced analytics and data science teams to drive marketing results. The successful candidate must be comfortable driving overall marketing strategy, thriving in ambiguous situations, collaborating with others, and building things from scratch. Key Responsibilities: · Lead lifecycle marketing strategies for Fire tablets and Kindle E-readers; inclusive of early onboarding, sustained usage, and churn and win-back programs · Develop marketing programs that drive customer engagement with Fire tablet and Kindle E-reader features · Develop innovative ways and potentially new tools to communicate with customers across email, social, on device, mobile, push notifications, direct mail, and more · Utilize A/B testing across all marketing
· 5+ years of experience leading lifecycle, CRM and/or Engagement/Loyalty Marketing programs · 5+ years of experience in online marketing across email, social, and other digital avenues · Experience deriving and using customer insights and data to better understand the customer · Experience building Brand, Engagement or Loyalty Marketing programs · Experience in building programs from the bottom up quickly and with little previous framework· MBA preferred · Technical or CRM marketing experience · Consumer Electronics experience