AWS Product Marketing is where AWS Innovation materializes into Product Announcements, Solutions, Messaging, Thought Leadership, and Product Adoption Campaigns. Our Mission is to educate customers on AWS' offerings, and help them become successful and achieve their business objectives with our products. We are looking for a Senior Digital Marketing Manager who is responsible for overseeing our paid search, social and digital media, including planning, measurement and optimization. The ideal candidate will have a passion for inventing new measurement, creating and scaling templates and repeatable formats, owning and sharing best practices. This role’s scope includes: (1) leading activities of AWS Product Marketing for Storage, Security, IoT and Robotics, on platforms like Facebook, YouTube, Twitter, Instagram, Pinterest and through programmatic channels in collaboration with the Central Digital team in Seattle, (2) monitoring and measuring customer engagement on digital and social media
· 6+ years of relevant experience with substantial experience in paid search and social media tactics and digital marketing for an Enterprise IT Vendor · Marketing experience using digital advertisements and working through digital advertising agencies · 3+ years experience directing Paid Search and Social Media Campaigns · 3+ years experience with Email Marketing, using a commercial email platform (Marketo, Eloqua, SalesForce) · Bachelor Degree · Deep understanding of major social media platforms including analytics and business management tools. · Deep experience on social CRM platforms, follower’s