Senior Digital Marketing Campaign Manager at Amazon
Senior Digital Marketing Campaign Manager Details
Jan. 10, 2019, 2:53 a.m.
Marketing & PR
Sales, Marketing, and Account Management
AWS Marketing team Key Responsibilities: ·
AWS Marketing team is looking for digital marketing experts to own the digital tactics for product adoption campaigns. The talent will take the charge to plan, create and deliver online campaigns to educate our technical decision making and implementer groups throughout their product adoption cycle. This role requires strategy setting, hands-on implementation, project management, data analysis, creative problem solving and customer understanding. Ideal candidates are passionate about learning, testing, executing, driving awareness, adoption and retention through multi-channel digital marketing. The role will collaborate with many functional teams in AWS: product marketing, service, business intelligence, customer research, etc. Key Responsibilities: · · Develop the customer life cycle product adoption campaign strategy with key stakeholders · · Grow adoption of AWS services by driving awareness, demand, acquisition and customer retention through multi-channel digital campaigns · · Build
· 5-7+ year experience in building and executing digital promotional campaigns: e.g. email, web banner, social media, web page · · Bachelor’s degree in marketing, business, communication, or any field of study. Relevant work experience is more important · · Experience with analytical tools and ability to dive deep into metrics and reporting · · Strong execution capability with highest standards in a rapidly evolving business· Experience with email and web content management tools: Marketo, Adobe CQ, Adobe Target, etc. · Adwords Certified, experience with social media advertising, and DoubleClick