AWS Marketing team is looking for digital marketing experts to own the digital tactics for product adoption campaigns. The talent will take the charge to plan, create and deliver online campaigns to educate our technical decision making and implementer groups throughout their product adoption cycle. This role requires strategy setting, hands-on implementation, project management, data analysis, creative problem solving and customer understanding. Ideal candidates are passionate about learning, testing, executing, driving awareness, adoption and retention through multi-channel digital marketing. The role will collaborate with many functional teams in AWS: product marketing, service, business intelligence, customer research, etc. Key Responsibilities: · Develop the customer life cycle product adoption campaign strategy with key stakeholders · Grow adoption of AWS services by driving awareness, demand, acquisition and customer retention through multi-channel digital campaigns · Build effective
· 5-7+ year experience in building and executing digital promotional campaigns: e.g. email, web banner, social media, web page · Bachelor’s degree in marketing, business, communication, computer science, or any field of study. Relevant work experience is more important · · Experience with email and web content management tools: Marketo, Adobe CQ, Adobe Target, etc. · Experience in setting up automated marketing experience · Experience in audience segmentation and targeting · Experience with analytical tools and ability to dive deep into metrics and reporting · Strong execution capability with highest