AWS Product Marketing is where AWS Innovation materializes into Product Announcements, Solutions, Messaging, Thought Leadership, and Product Adoption Campaigns. Our Mission is to educate customers on AWS' offerings, and help them become successful and achieve their business objectives with our products. We are looking for a Senior Digital and Social Media Manager who is responsible for overseeing our paid social and digital media, including planning, measurement and optimization. The ideal candidate will have a passion for inventing new measurement, creating and scaling templates and repeatable formats, owning and sharing best practices. This role’s scope includes: (1) leading all activities of AWS Product Marketing for Storage, Security, IoT and Robotics, on platforms like Facebook, YouTube, Twitter, Instagram, Pinterest and through programmatic channels in collaboration with the Central Digital team in Seattle, (2) monitoring and measuring customer engagement on digital and social media
· 6+ years of relevant experience with substantial experience in social media or digital marketing for a consumer brand · Marketing experience using digital advertisements and working through digital advertising agencies · Working experience directing Paid Social Media Campaigns · Bachelor Degree · Deep understanding of major social media platforms including analytics and business management tools. · Deep experience on social CRM platforms, follower’s recruitment and nurturing programs. · Job History showing experience in the Software, IT Services, or IT Consulting industry space as a Digital Marketing