The Microsoft 365 Insights, Data Engineering and Analytics Team is looking for a passionate, creative, analytical and experienced Senior Relationship Marketing Data Analyst who loves big data, curious to explore and unveil insights and create a business story and reporting to impact key business decisions. Our team provides the data and insights needed to run and grow the Office business. This work includes: Providing holistic, customer and business insights Providing data and insights for modern marketing and sales Managing RM campaign planning, baselining, and sizing analyses Managing post-campaign lift analyses Delivering data sets and exploration tools that democratize business and customer insights for the Office Product Group, marketing and our field. This includes common data models and architecture, and data governance. Providing actionable intelligence and analytics that will make our products and services better and grow our business. This includes predictive modeling, machine
Partner with different functions / domains of the Microsoft businesses (e.g. Relationship Marketing, Marketing Automation, Data Science/Engineering etc.) to drive effective campaign experiments Provide actionable insights on campaign experiments for various products across its lifecycle via outcome and delivery health campaign reports Create/Modify new and existing campaign metrics in order to measure the effectiveness across commercial, consumer and services business Enable Relationship Marketers to take business decisions to personalize customer experience through the learnings from experiments
5+ years' hand on and management experience in analytics with proven quantitative orientation Bachelors degree in computer science or a quantitative field required/Masters degree preferred Experience in Relationship Marketing Sample Size Calculation, Segmentation Criteria, Organic Growth Analyses and Campaign Lift Analyses using statistics Advanced working knowledge of large data manipulation and data mining using SQL/Cosmos Advanced Excel and PowerPoint skills, as well as visualization tools (familiarity with Power BI preferred) Prior experience in B2B marketing acquisition, campaigns, marketing