Amazon Web Services (AWS), a subsidiary of Amazon.com, is seeking a talented, experienced, self-directed Marketing Campaigns Manager to join an energetic marketing organization that is responsible for driving the development and adoption of AWS Cloud Infrastructure and Core Services by customers around the world. In this role, you will be responsible for designing and implementing digital marketing programs and campaigns, that drive product adoption, lead generation, and revenue. Our digital team is part of the Product Marketing organization for Infrastructure and Core Services. They include Storage, Infrastructure Solutions, Networking, Security, Mobile, and IoT cloud-based services. The role requires a 10+ year track record of conceiving, building, and launching, big, complex, successful campaigns at IT infrastructure vendors, preferably with a major Compute, Storage, Networking, or Security vendor. You have an innate understanding of IT infrastructure and how customers make decisions
· Strong multi-channel, digital marketing experience. · Experience working with media teams and agencies; strong working knowledge of Programmatic, Paid Social, Mobile Advertising and Integrated Marketing partnerships. · Leadership experience directly managing teams and influencing cross-functional partners to accomplish business goals. · Prior experience marketing new categories and services with creative positioning and messaging frameworks. · Experience gathering and utilizing user insights in marketing campaigns and creative. · Demonstrated understanding of site optimization, UX and persuasive