As our payments and financial services footprint grows on and off Amazon, we aspire to develop a global, unified payments brand that will build long-term equity for Amazon, facilitate customer comprehension and deepen the trust that is attributed to Amazon products. Given the breadth of products, programs and services we offer around the world, which address all business lines including Consumer and Digital, on- and off-Amazon, this is a complex and compelling challenge that requires a marketer with strong brand discipline. The ideal candidate is passionate about creating purpose-driven brands. As a Senior Brand Strategist, you will be responsible for crafting the brand promise, positioning and messaging for payments across the WW Payments portfolio. You will have the opportunity to create and define a new brand pillar for Amazon, work with teams in established markets as well as emerging geographies. This role resides on the Marketing team of Amazon Pay, part of the Consumer Payments organization
You are the ideal candidate if: · You have led and developed naming, positioning and brand strategy for a global brand or product portfolio (Not including outsourcing to agencies; we need a leader and a doer). · You are a talented storyteller, and with a proven track record for creating compelling brand architecture (purpose, promise, pillars, voice) fosters and reinforces customers’ deep emotional connection to the brand. · Your creative thinking starts with the customer and works backwards. · You are able to extract informative data from market research and consumer insights to guide positioning