Senior Account Based Marketing Manager, Strategic Accounts at Amazon
Senior Account Based Marketing Manager, Strategic Accounts Details
April 30, 2019, 10:51 a.m.
Marketing & PR
Sales, Marketing, and Account Management
account sales team Account Based Marketing
The Account Based Marketing Manager is responsible for leading marketing for several of our top accounts. This role works directly with their assigned account sales teams, extended account support teams, and cross-functional leaders to develop the account marketing strategy and plan aligned to customer objectives, sales plans, and marketing goals. This role is responsible for execution of their plan including leveraging shared services, virtual teams and external agencies as needed. · Develop an Account-Based Marketing strategy and plan for each account supported that is fully aligned with customer needs and sales objectives. · Implement marketing plans that include an integrated approach of both online and offline tactics such as live and virtual events, digital, email, etc., timeline for execution of specific tactics, and defined goals and metrics to track results. · Manage account marketing budget and work with shared services, virtual teams and external agencies to execute campaigns
· 7+ years of B2B marketing experience in a technology environment directly supporting sales teams such as Field Marketing, Alliance Marketing, or Partner Marketing · At least 1 year of Account-Based Marketing experience leading marketing for large accounts · Experience developing an account marketing strategy and plan and landing tactics that move the strategy forward in a meaningful way. · Good written communications skills – a writing sample will be required. · Highly organized, data-driven and detail oriented. · Thrives in a fast-paced environment with the ability to prioritize, pivot and problem-solve