Retail Global Engagement Program Marketing Lead at Microsoft

Retail Global Engagement Program Marketing Lead Details

Jan. 16, 2019, 11:23 p.m.
Marketing
Individual Contributor
Full-Time
Redmond, WA
(One GDC) team The One Global
Are you passionate about doing great integrated marketing? Do you have the ability to think strategically and develop marketing approaches that can scale globally? Are you talented, creative marketer looking for a high-impact role that will influence the future of our commercial business? The One Global Demand Center (One GDC) team is looking for a senior integrated marketing lead who can help define and implement a next generation integrated marketing strategy and approach. Microsoft's One GDC is leading the transformation of marketing with programs and engines that allow us to engage in a more personal way with our customers while driving hard, measured business outcomes. Our efforts are driving growth and innovation for Microsoft's commercial business by aligning to key go-to-market priorities, putting the customer first in everything we do, and transforming programs with data-driven experimentation to drive scale and excellence. We are looking for an experienced marketer who will be

-Partner with industry product marketing, industry sales, segment teams, and One Global Demand Center stakeholders to create and prioritize business requirements to develop an end-to-end integrated marketing strategy. -Craft and enhance the marketing strategy for moving the prospect through the purchase process. The strategy must employ a multi-touch approach to engage our target audiences and provide relevant content and messaging at each stage of the customer lifecycle. -Manage integrated marketing programs from inception to completion. -Develop Retail BDM-specific content for customer nurture
-Strong integrated marketing skills with experience managing global marketing programs and campaigns. -Experience building content and marketing campaigns for global audiences. -Self-starter with drive to succeed in a quickly changing business environment. -Ability to distill complex business and technology strategies to compelling messaging across various marketing materials across variety of audiences. -Comfort with high levels of ambiguity and proven ability to have impact and influence. -Detail-oriented, strategic thinker with strong analytical skills to synthesize raw data into actionable
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