Product Marketing Manager - Xbox Game Pass and Xbox Live Gold at Microsoft

Product Marketing Manager - Xbox Game Pass and Xbox Live Gold Details

Oct. 25, 2018, 11:08 p.m.
Individual Contributor
Redmond, WA
Xbox Live team On June 1
Are you passionate about gaming and entertainment and want to help shape the future of one of the world's most exciting and beloved consumer brands? On June 1 st , 2017, the Xbox Live team launched Xbox Game Pass , an innovative, new subscription service that provides gamers unlimited access to over 100 great games for one-low monthly price. Fan and media reactions have been fantastic, showering praise on Xbox Game Pass for its innovation in the gaming industry." It's an incredible time to join Xbox Game Pass and Xbox Live Gold as we shape the future of gaming. We are bringing more fun to millions of people worldwide by promoting a whole new way to access great game content. This is where you come in. The Xbox Game Pass team is looking for a talented product marketing manager to drive the growth strategy and lead engagement marketing for Xbox Game Pass and Xbox Live Gold . The right candidate will play a critical role on the team and have the following responsibilities.

Core Responsibilities include: Drive customer and industry research to develop engagement marketing best practices . Drive gamer research to understand top engagement marketing needs. Analyze top brands in the consumer subscriptions business, to research and develop best-in-class engagement marketing programs relevant to gaming subscriptions. Design and execute engagement marketing programs. Partner with business planning to incubate and execute engagement marketing programs to drive member engagement and retention. Partner with engineering to develop in-product engagement opportunities and programs
Required Qualifications: 3+ years in a product marketing, product management, or business planning/strategy required. Preferred Qualifications: Strong insight, business judgment, and instinct for technology businesses (or other fast-evolving, competitively intense, and economically complex industries) Outstanding collaboration and communication skills Passion for gaming is a must; gaming and/or entertainment content industry experience Knowledge of consumer subscriptions services or engagement marketing a huge plus.
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