We are seeking a dynamic, driven product marketer to join an exciting new product team to focus on building the strategy behind launch plans in the North American market. In this role you will be lead the product marketing efforts, with principal responsibility for product positioning and messaging, sales enablement planning, research, and thought leadership for this new product area. The ideal candidate will be metrics-driven with strong ownership and focus. You will need to be able to prioritize effectively in a fast-moving environment and communicate clearly and persuasively. This person is able to drive focus and excellence within the programs they own, with their colleagues in marketing and product management, and with colleagues across the organization, including Brand Marketing, Retail, Sales, and Business Intelligence. Responsibilities · Drive Go-To-Market strategy, including planning the launch of new products and releases, market research, and managing the cross-functional implementation
· 5+ years of experience in digital marketing, brand management or product management · Bachelor’s degree in Business, Marketing or Communication· MBA or Master’s degree in marketing or product management field · Proven experience managing large amounts of data, including customer segments and online campaign metrics · Track record of managing and optimizing online traffic growth from multiple sources including, direct traffic, SEO, search marketing, banner ads, affiliates, social, and email · Track record of defining and delivering innovative marketing campaigns that drive long-term results ·
Senior Product Marketing Manager for Innovation
Home Marketing Team |
Project/Program/Product Management--Non-Tech |
Retail Category Management: Home, Sports, Toys, Consumer Electronics and more |