Are you looking to grow to be a creative visionary and a master of business fundamentals? If your answer is a wholehearted yes, this may be the role you've been seeking. The Product Marketing Manage r of Windows EDGE GTM is a role that calls on your strengths as a creative marketer who can understand and appreciate the history of Windows and Microsoft and can cast your mind forward to what could be . Your role is to market and grow engagement of Microsoft Edge on Windows, and to think beyond the PC. You are someone who runs toward the challenge of growing consumer adoption, engagement and monetization – you love the opportunity to shift the current trendline into a hockey stick. Your responsibilities will be partnering with engineering, biz planning, PMM and marcom to build the foundational marketing plan to drive engagement and revenue for Microsoft Edge. In doing so you will be responsible for crafting compelling benefit messages and stories to promote the browser, make creative use of
Embraces collaboration with openness to input and perspectives of others Creative, not afraid to break conventions and experiment Sets clear priorities Comfortable with data-driven approaches to decision-making
1-2 years' consumer experience as a product marketer/ manager, lifecycle manager, or related marketing experience Experience in structuring research, developing messaging, campaigns, programs, post-campaign reporting Quantitative fluency in analytical data, including customer lifetime value, measurements of engagement, monetization, NPS, churn Exceptional storyteller to craft a benefits story for different customer segments, as well as telling the story behind the numbers to move senior executives and the broader organization Appetite to change the game, break new ground, and take dynamic bets